BUSINESS STRATEGY.
BRAND DEVELOPMENT.
MARKETING STRATEGY.
INTERNATIONALIZATION.
ECOMMERCE.
GROWING BUSINESS & BRANDS
by [re]framing brand experience
Leveraging integrated business and marketing strategy internationally with focus on strategic brand management.
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#ConsumerCentric
#BrandFocused
#StrategicThinking
#DigitalNative
#StoryTelling
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Brand reframing refers to changing the conceptional and/or emotional view on how a brand is experienced.* By reframing the holistic brand experience with regard to culture, market, category, context and/or occasion, the brand connects in a more relevant, emotional and distinctive way with consumers.
THINKING IN CONCEPTS. LIVING THE BRAND.
Analytical. Strategic. Creative. Operational.
BUSINESS
STRATEGY.
Vision
Values
Strategic Goals
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From WHAT and HOW
to the WHY?
BRAND MANAGEMENT
& DEVELOPMENT.
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Consumer Insights
Purpose
Positioning
Identity
Distinctive Assets
How to build, develop & grow strong brands?
MARKETING
STRATEGY.
Product
Distribution
Pricing
Communication
How to develop and implement strategic priorities & plans through multiple offline & online touchpoints?
INTERNATIONAL-
IZATION.
Business Development
Route-to-Market
Partnerships
Cooperations
How to grow outside the
home market?
eCOMMERCE.
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Awareness
Engagement
Conversion
How to transform the consumer journey and maximize the business?
Contact me for more information.
With more than 10 years of international marketing experience in consumer goods from the food & beverages and outdoor/sports & lifestyle/fashion industries.